We are a boutique public relations firm located in Brooklyn, NY. Our firm works with top clients in the design industry. The Loukin company values creativity and innovation, using specially crafted techniques to reach our clients’ goals for design communication.
Effective public relations requires a thorough understanding of the client, the relevant media and knowledge of the latest trends that shape our industry. In business since 1998, The Loukin Company knows the ins and outs of the design industry and can develop an effective plan to improve a client’s visibility. Developing strong media connections and friendships along the way, The Loukin Company understands which publications best relate to the client’s business and how to cultivate stories that reach their target audience.
Once a plan of action is determined we solicit coverage through sensitive perseverance, accessibility and responsiveness to editorial needs.
The media is continually in flux with new publications, changing staff and refocused editorial missions. The Loukin Company keeps up with the changes and trends in magazines, newspapers, blogs and social networking sites to ensure our clients are continuously in front of the most important eyes.
With a little TLC, The Loukin Company nurtures an enduring positive relationship between your company and the all important individuals who compose the media.