Who we are
A boutique public relations firm working with top clients in the design industry, the Loukin company values creativity and innovation, using specially crafted techniques to reach our clients’ goals for design communication.
What we do
THE LOUKIN COMPANY offers public relations services to companies that cater to the design industry.
Effective public relations requires a thorough understanding of the client, the relevant media and knowledge of the latest trends that shape our industry. In business since 1998, The Loukin Company knows the ins and outs of the design industry and can develop an effective plan to improve a client’s visibility. Developing strong media connections and friendships along the way, The Loukin Company understands which publications best relate to the client’s business and how to cultivate stories that reach their target audience.
Once a plan of action is determined we solicit coverage through sensitive perseverance, accessibility and responsiveness to editorial needs.
The media is continually in flux with new publications, changing staff and refocused editorial missions. The Loukin Company keeps up with the changes and trends in magazines, newspapers, blogs and social networking sites to ensure our clients are continuously in front of the most important eyes.
With a little TLC, The Loukin Company nurtures an enduring positive relationship between your company and the all important individuals who compose the media.
Andrea Loukin started The Loukin Company in 1998 after nearly 20 years as an editor at Interior Design magazine. Having spent most of that time fielding pitches of all types was the best PR training she could imagine. “I love listening to designers, the way they think and the process they go through as creative people,” she says. This admiration is enhanced by the sad fact that she couldn’t design her way out of a paper bag. But telling a good story about those who can, to all media that will listen, and working with some of the most creative people in the industry, is a truly exhilarating experience.
Christopher Nelson has been with the Loukin Company since early 2013. After spending 3 years working in market research, followed by a stint at an arts journal, Christopher is happy to feel settled in the PR world. Christopher enjoys being able to walk to work from his Crown Heights apartment and working with creative clients. Always happy to have a conversation about baseball, esoteric music, or art, Christopher is excited to be a member of the team at T.L.C.
Ashley Teater is thrilled to be a new addition to the Loukin Company roster. Having spent 5 years working with media outlets such as Interior Design, Luxe, New Beauty, and Worth as a senior web producer, she turned her eye to the world of design public relations. The shift allowed her to delve deeper into the design community, and she enjoys interfacing with makers and creatives. Outside of design, Ashley is an avid theater fanatic, an aspiring gourmand, and a proud New Yorker.