We cultivate strong, lasting relationships with leading magazine, newspaper, television and online journalists that lead to regular press coverage and an increased company presence and brand awareness over time. We are active with social media outreach, and can help your company develop and implement an effective strategy.
Press materials development
We will create a cohesive press kit that includes press releases written by us, photography, any collateral materials in a unique package that presents your company appropriately. We maintain all press materials and kits, updating them with new information as need be.
trade show support/materials
With a long history of working at both large and small trade shows, we can prepare press materials that help your company address the media. In addition, we will set up interviews and meetings with the press at the show, as well aspromoting any show-related events or parties.
With a roster of award-winning clients, The Loukin Company caters to clients that wish to be noted for their extraordinary design and innovative products. We will seek out and enter clients in all applicable contests, taking care of paperwork and entry requirements, as well as garnering press for all awards received.
We are very thorough in our monitoring of any coverage our clients receive; we gather all press clips, both through a clipping service and our own outreach efforts, and organize them for you. We are able to tailor any kind of report that you might need, from weekly to monthly to annually.